Crafting a Revolutionary E-Commerce Presence for Architectural Menswear

Client

Axiom

Year

2025

Axiom approached me to create a distinctive e-commerce experience that would set them apart in the crowded streetwear market. They needed a platform that would showcase their architectural-inspired menswear while providing a seamless shopping experience that reflected their brand philosophy of "structured minimalism."

Scope of Work

Shopify/Framer Development

Branding

Web Design

Photography

Amber glass dropper bottle resting against a block of grey stone.
Amber glass dropper bottle resting against a block of grey stone.
White round cosmetic jar on a pale pedestal.
White round cosmetic jar on a pale pedestal.

Project media is built from blocks.

Each block is one item in the Images / videos collection, with a Layout, a Media list of images or videos, and an optional description like this one. Link blocks to a project in its Images field, in the order they should appear. You can also give the Agent your project details and images with prompt 22 on the 02 - Customize with Agent page.

Gloved hands holding a sideways phone showing an iPhone 16 Pro Mockup screen.
Gloved hands holding a sideways phone showing an iPhone 16 Pro Mockup screen.
Silver shopping bag with a purple strap and Vegus 16 branding on draped satin.
Silver shopping bag with a purple strap and Vegus 16 branding on draped satin.
iMac 24-inch mockup on a desk against a dark concrete wall.
iMac 24-inch mockup on a desk against a dark concrete wall.
Product box labeled B.Mckp 16 lying on dark textured ground.
Product box labeled B.Mckp 16 lying on dark textured ground.

Full Width gives each image its own row.

Add as many Media rows to a block as you like. Every image keeps its own ratio, from the wide 2:1 shot at the top to the 3:2, 16:9 and 4:3 images below it, and opens in the lightbox when you click it.

Gloved hand holding a phone with a purple iPhone 16 Mockup Devices screen.
Gloved hand holding a phone with a purple iPhone 16 Mockup Devices screen.
Gloved hand holding a phone with a dark screen and a large purple letter T.
Gloved hand holding a phone with a dark screen and a large purple letter T.
Phone with an orange screen showing a large letter F, leaning against grey stone.
Phone with an orange screen showing a large letter F, leaning against grey stone.
Phone with a white screen showing a large letter F, lying on dark textured ground.
Phone with a white screen showing a large letter F, lying on dark textured ground.

2 Columns and 3 Columns place media side by side.

Rows beyond the column count wrap onto the next line, like the four images above, and every row stacks on phone. For a video, turn on Show Video in a Media row, then upload an MP4 or paste a hosted link in Video URL, and add a Video Poster. Videos play muted on a loop.

"Our website conversion rate improved significantly thanks to Joseph's expertise."

Portrait of Ben Harper

Ben Harper

CTO of Axiom

"Our website conversion rate improved significantly thanks to Joseph's expertise."

Portrait of Ben Harper

Ben Harper

CTO of Axiom

Trusted by many

Trusted by many

99+ Happy clients

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99+ Happy clients

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Book a free discovery call.

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